About Me
Hi and welcome to my blog. My name is Kat, and I have spent decades travelling all over the world. I tended to spend most of my time in cities, and whether I was standing in King's Cross or Times Square, I loved looking at the signs towering above me. I loved how companies used the same branding in NYC as Cairo and how no matter where I was, I always saw the icons of western civilisation. Now, that I'm at home, I spend a lot of time thinking about what makes a brand or a sign iconic, and it's something I think anyone designing a sign should think about. If you want to explore those ideas, join me and read my posts.
Latest Posts
22 February 2022
Having the right signage for your business can mak …
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5 October 2021
You might have noticed that other businesses commo …
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28 June 2021
Businesses gain a competitive advantage by adverti …
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5 April 2021
Digital LED signs offer a number of benefits for y …
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7 December 2020
When trying to build a brand, one of the tools you …
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