A Vinyl Banner: 3 Design Elements You Shouldn't Overlook When Designing It

13 May 2020
 Categories: , Blog


Marketing your business might not be an uphill task if you know what to use and how to use it. Vinyl banners have become a versatile and fantastic marketing tool for most businesses today because they can be used outside the business building or even in trade shows. However, the effectiveness of any vinyl banner depends on how it's designed. A well-designed banner shouldn't just communicate to your target customers, it should also be persuasive. Customers should also be able to view it and read its content from a distance. See what you shouldn't overlook when designing a vinyl banner:

Decide How It Will Be Placed

Banner placement is the first aspect to think about when designing a banner to market your business. Even if you design an excellent banner, it might not serve the intended purpose if it's not properly placed. How you place your banner will highly determine the colour scheme and even the design you choose. Place your banner in a way that allows the colour scheme to be highly contrasting. Remember that your banner isn't just delivering sales messages or announcements; it's also boosting brand awareness and affirming your business services and products. So if the placement isn't excellent, the banner will not do justice to your business.

Don't Complicate the Message

Most of the customers you target through banners aren't in-depth readers; they just need something they can quickly scan or read as they walk or drive. A well-designed banner should have few words and its text content should be simple. Customers should get the conveyed business message within the shortest time possible. Avoid complicated phrases or words since they just make the message complex for the reader. Don't include paragraphs on the banner since most of those driving or walking will not stop to read it.

Know the Details to Include

Not every detail concerning your business or what you want to market will fit on the banner. Although you should design the vinyl banner with some details in mind, others don't have to feature on it. The details or information you include on the banner depends on why you want to use it and what you expect to achieve. Some people design vinyl banners to advertise an upcoming event or inform the viewers about the new products in the market while others just want to enhance brand awareness. The details they include on the banner would be different because they expect different results. Any unnecessary information clutters the banner's design in a big way.

Consider the quality of the photos and graphics you use—if you must include them. How you communicate to your audience about your business determines how fast you would fuel its growth. With the above three tips in mind, your vinyl banner should be an effective marketing strategy to help drive your business sales to higher heights.