Creating Something Iconic with Signs

About Me

Hi and welcome to my blog. My name is Kat, and I have spent decades travelling all over the world. I tended to spend most of my time in cities, and whether I was standing in King's Cross or Times Square, I loved looking at the signs towering above me. I loved how companies used the same branding in NYC as Cairo and how no matter where I was, I always saw the icons of western civilisation. Now, that I'm at home, I spend a lot of time thinking about what makes a brand or a sign iconic, and it's something I think anyone designing a sign should think about. If you want to explore those ideas, join me and read my posts.

Latest Posts

Unravelling the Lifespan and Maintenance of Car Wraps

12 October 2023

Car wraps have surged in popularity, offering an i …

How Can 3D Signage Help You Promote Your Business?

8 May 2023

In a world filled with signs, it can be a challeng …

5 Ways To Use Braille Tactile Signage On Your Business Premises

1 December 2022

Signage is crucial for any commercial business. Br …

How Can Under-Awning Signs Help Your Store?

27 July 2022

If your store sits in a row of other businesses an …

Why You Should Use Perspex for Your Next Sign

22 February 2022

Having the right signage for your business can mak …

4 Reasons Laser-Engraved Signs Are a Great Advertising Tool for Your Business

7 December 2020
Categories: , Blog

When trying to build a brand, one of the tools you need to convey your brand's message out there is effective advertising. There are many ways to market a business, and advertising using an engraved sign is among the most effective. The digital era has ushered in a whole world of possibilities for advertising. Yet, engraved signs are among the most effective ways to reach consumers and give them your intended brand message. Read More

Getting the most out of wayfinding signs

15 September 2020
Categories: , Blog

Most business owners understand the importance of outdoor retail signs in drawing a customer's attention, as well as of interior signs that advertise particular products or sales. However, there's another area of signage that's just as important to the customer's experience. Wayfinding signage helps shop owners adapt to the current requirements to keep patrons safe during the COVID-19 outbreak. This type of signage offers many opportunities for business owners to create their ideal customer experience. Read More

A Vinyl Banner: 3 Design Elements You Shouldn’t Overlook When Designing It

13 May 2020
Categories: , Blog

Marketing your business might not be an uphill task if you know what to use and how to use it. Vinyl banners have become a versatile and fantastic marketing tool for most businesses today because they can be used outside the business building or even in trade shows. However, the effectiveness of any vinyl banner depends on how it's designed. A well-designed banner shouldn't just communicate to your target customers, it should also be persuasive. Read More

Factors You Should Consider Before Branding Your Company Vehicles

15 January 2020
Categories: , Blog

Every business owner needs to use informed and clear strategies when advertising or marketing their company. This can be accomplished by using billboards, TV ads, radio ads and pamphlets, among other methods. However, some advertising strategies can be costly, and companies that don't have enough funds to spare can get discouraged. One of the smartest business decisions you can make, especially if you are on a budget, is to brand your company vehicles. Read More

3 Creative Custom Braille Signs

7 January 2020
Categories: , Blog

If you have just completed the construction of your office complex and it's time to fit out the offices, you must keep in mind that the laws of the land require you to use braille signage. The signs are designed to direct persons of varying eyesight capabilities. Many vendors sell braille signs; however, most of the signs are the ordinary four-edged type. While such braille signs are functional, they should complement the interior design of the building. Read More